In order to achieve marketing objective one we recommend that the company sets reliable and realistic goals that the company will always look for. This should act like a motivation for not only the company but the workers too. It will help them in working hard thus making the goals a reality and achieving the best.

In order to achieve marketing objective two we recommend that the company makes a follow up to each of the objective that will enable the raising of the stock. This will be accompanied by follow ups of every activity and every sell that the company will make so that the stock can raise. Analysis of the stock value will also be conducted in various schedules of time and hence determining how far the company is from achieving the said plan.

In order to achieve marketing objective three we recommend that the company analyses the reports of the marketing so that they can increase the marketing value. The sales of both the direct and indirect will be analyzed so that the company can be able to increase the values of both sales. This will lead to an increase in the total amount of sales everywhere both in the direct and indirect stores.

In order to achieve marketing objective four we recommend that the company does a thorough investigation on the kind of products that it will like to increase in its line. The company will venture into investigating the kind of diseases that the people are suffering from and many more. Then the company will venture into producing the products thus improving the company’s product line of the company.

In order to achieve marketing objective for the other remaining objectives we recommend that the company should be in a position to conduct the surveys every month and keep a close eye on the same. The company should also ensure that the positive image implied is maintained at all times thus making the company to be liked by many.

  1. Lessons Learned

The company has learnt many lessons that will make it a better place to be thus making the company better by applying the lessons learnt into practice. Some of the lessons learnt include:

The company came to learn that maintaining a positive image is not an easy task thus they put some mechanisms that could help in improving the image of the company.

The company also learnt that increasing the product line was not an easy task since the research was an easy one and also rolling the project is easy. They put some mechanism also to help in the future when they want to roll out another product.

The company also learnt a lesson of how hard it is in increasing both the direct and indirect stock products. Attaining the aim of the company was not easy thus they put mechanism to improve that too incase they want to do the same in future.

The company also learnt that increasing the stock price was a hard task as the people were not into the product quality and it was not known well. They devised mechanisms that will enable the people to do the same in future at a less cost and with little effort.

Final Report and Presentation Guidelines


Congratulations!  You and your fellow marketing managers have been so successful at AllStar that you have all decided to cash in your stock options and sail down that golden road to retirement in the tropical climate of Aruba.  But before you go, you must present to the Board of Directors and the new marketing management team that will be replacing you.  Therefore, you must develop a Marketing Plan that will highlight your experiences as marketing managers for AllStar and provide sufficient direction for the new marketing team.  You have been given the outline below to shape your presentation:

I.             Mission Statement

Though we will not cover the creation of a mission statement, it is important to decide on one for the creation of your Marketing Plan.  A mission statement should be brief (a few sentences) and broadly cover what business you are in and why.  For instance AT&T is not only in the long distance business, but also the communications business.  Mention stakeholders such as customers, stockholders, employees, etc.