Business homework help. Need help with my writing homework on Consumer Behavior: Knowledge and understanding of the processes. Write a 3000 word paper answering; Unilever’s products consumer’s day by day needs and requirements for personal care, nutrition and hygienic brands that really assist consumers feel better, look better. Unilever’s vision is We work to create a better future every day We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In this assignment we could discuss the case of Lux soap that is a significant product of Unilever. People would have different opinions and views, this entire thing could be called as perception. Senses are very important in consumer behavior. there are five senses in perception that are Sight, Smell, Taste, Feel, Sound All these features belong to senses and it is a part of perception building. In the case of Lux, perception and senses have major role to play. Smell and sight are the two senses that influence the consumers to buy this product. Consumers are attracted to the fascinating variety smell of this brand. Not only smell but also sight has a major role in attracting the consumers. For example: packaging of the product is very important, Lux is packed in a very attractive way. Attractive colors and model’s picture are used to make the packs of soaps.

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