Create an academic plan of study that will explain and support your intention to earn a Bachelor of Arts in General Studies degree. Begin by forming an achievable goal statement. Then, discuss your prior experiences and planned academic learning and how you can use your achieved knowledge and skills to direct your educational and professional goals. Finally, build a case for your plan of study by articulating its value to you moving forward. Remember that this is a formal, professional document that must be formatted and presented in a manner appropriate for academic and professional audiences. 2) The BA.GST degree is a tremendous asset to your professional goals. The key will be persuading people to see the value of this degree. Now that you have started thinking about your personal brand, how are you going to pitch yourself to your potential employers? What is your thirty-second elevator speech? Consider the following in your response: What makes this degree so important to your goals and how does it make you stand out from others? How will this degree reflect the skills that employers today are looking for in college graduates? In what ways have you effectively communicated this so far in your LinkedIn profile?